What is Digital Marketing?

Digital Marketing Tactics

Digital Marketing tactics cannot be considered as some of the principles of marketing. However, in terms of virtual business conditions, they can be used to improve business. It should be noted that not all of these strategies can be used in one virtual business. Digital business owners are implementing these tactics to grow their business and outpace their competitors. For this reason, digital marketing tactics can be seen as an effective factor in improving virtual businesses.

Permission Marketing

This is an approach to sell goods and services in which an audience or a prospect explicitly agrees in advance to receive marketing information. There are several ways to do this. For example, a number of stands located in shopping malls allow the audience to check your product.

Word of Mouth Marketing

This is a kind of unpaid promotion method in which satisfied customers tell other people how they like your business, product, or service. The following statistics illustrate the importance of this type of marketing:

74% of shoppers claim that the reason for their purchase is others’ positive comments about the product.

92% of people consider the offer of their friends and family more important than advertising.

72% of shoppers believe that studying people's opinions on social networks has been one of the most important factors influencing their purchase.

Guerrilla Marketing

This is a marketing tactic in which a company uses unconventional interactions in order to promote a product or service. This type of marketing is often used by small budget virtual businesses. There are ways to use Guerilla Marketing:

  • Banners and spreadsheets placed in subways, bus stops, etc.
  • Popular campaigns
  • Through advertising on different product packagings
  • Make it possible for actual customers to use the product
  • Pavement painting
  • Subway trains or city bus handles

Influencer Marketing

In this way, you reach out to the celebrities who are in your business field and use their popularity to introduce your brand to their audience. Finding these people on social networks such as Instagram, YouTube, etc. is not that difficult. Influencers are often:

  • Content producers of social networks
  • Actors and artists
  • Athletes
  • Scientists
  • Specialists

Digital marketing, the necessity of improvement...!

Today, stores are replaced with websites and apps. So, a complete change in marketing strategies is also required. Acquaintance with digital marketing is an essential part of being successful for today’s businesses. Digital marketing helps you get a better view of your customers with a variety of attractive tools and techniques. Keep in mind that if you need help in the digital world of tomorrow; Pardis will help you in this regard!